Tutorial 2 E-Learning (Oreo)

Week 2 E-Learning - Oreo

1. How old is Oreo?

            95 years old, according to the video.

(95 Years old)

2. Name 2 locations where Oreo is sold in.

China and Canada(Asia, NA, Australia, Europe, ME)

3. Why is Oreo fun?

            It is a cookie designed with the idea of  a cookie and cream combination, and the way of consumption, “Twist, Lick, Dunk”, makes Oreo more fun to eat.

(cookie with cream in between)

4. How different is Oreo in China?

They adapted to their majority of the consumers taste of less sweetened food, making their cookies 27% less sugar than their original cookies.(less sweet)

5. What can be different for Oreo in the different markets?

            Their different tastes, ingredients, packaging, advertisements, and affiliated brands.

(packaging because of the consumer buying patterns)

6. What is the company that markets Oreo?

            Kraft Foods.

(Nabisco)

7. What other activity is different in the different markets?
             Due to shop space and consumers' home space, the selling size of their cookies (packaging) differs throughout the various market. For example, Oreos are sold in a bigger pack in America as compared to the small kiosk in Brazil, China, and Venezuela. 

Also the way they advertise in the different markets, for example, when entering a new market which is unfamiliar with the tradition of eating Oreos, they change their way of advertisements due to cultural difference - the advertisement in China, shows the son teaching his father the secret to eat Oreos (Twist, Lick, Dunk), as compared the tradition of the passing down the secret from generation to generation. 

(campaigns for marketing the product)

8. How do they conduct marketing in Venezuela?

            As milk chocolate appeals more to the market in Venezuela, Oreo adapted and created milk chocolate Oreo cookies to suit their taste preferences.

(outdoor marketing)

9. What it is the key factor in making Oreo the no. 1 cookie in the world?

            Adaptability to the different markets, suiting to their different tastes to make their cookies more popular in the different markets. 

xoxo

Team 3